Target Audience

Target Audience

The target audience for this campaign is especially Multimedia University Cyberjaya campus students.

The reason why i choose MMU as my target for this campaign is the place i

study and it is easy for

me to communicate and know the community in this MMU Cyberjaya campus.

Beside that I am not only promote this campaign only to the student but also the staff ,

cleaner, technician and also for the MMU owner perhaps.

So my target audience for this whole campaing is as below >

MMU Cyberjaya Community:

Studends

Staff

Technician

Cleaner

Books that identifies racism

Strangers to These Shores: Race and Ethnic Relations in the United States (Book Alone) (8th Edition) Price: $111.00 $12.00 Used from: $0.01 When She Was White: The True Story of a Family Divided by Race Price: $23.95 $1.00 Used from: $0.02 The N Word: Who Can Say It, Who Shouldn't, and Why Price: $26.00 $0.98 Used from: $0.01 I Don't Have Your Eyes Price: $17.95 $11.57 Used from: $9.01 Defensive Racism: An Unapologetic Examination of Racial Differences Price: $29.95 $89.99 Used from: $29.95 Roots (Four-Disc 30th Anniversary Edition) Price: $59.98 $22.98 Used from: $19.49

Bob Marley and the Wailers Live at the Rainbow Price: $19.98 $8.99 Used from: $8.98

Our Mission

1.As a student that are really concerned about the crisis of racism,we want to attract attention to a big problem affecting entire world nowadays.We want to make people understand about the priority and law to pretend their rights in everywhere they are.

2.create an interactive website that educate,alert others to a problem that often doesn’t receive the attention it deserves, and inform others of the activities which we do at home and at school, which have an impact on the quality of life around us.

3.To interact with anyone who comes across the website, teach and learn from them, motivate others to take action, and create positive change to make people realize there is no good things appear from the discrimination or segregation among the other cultures and so on.

4.To show others that anyone can make a difference if they put their mind to it.People which stands with educations will know what is good and wrong for him.So we can know it from the survey sheets by how they will support this campaign.

Any of the following can be considered as racism.

1. The belief that members of one race are superior to members of other races
2. The belief that members of one ethnic group are superior to members of another ethnic group.
3. The belief that capability or behavior can be racially defined.
4. Aggression or discriminatory behavior towards members of a certain race or races.
5. Aggression or discriminatory behavior based upon differences inethnicity.
6. Ethnically or culturally discriminatory behavior exhibited by members of the racial, ethnic, or cultural group dominant within a society.
7. The practice of asserting or assuming racially or ethnically defined cultural dominance.
8. The perpetuation of racial, ethnic, or cultural dominance of some groups over others.
9. Opportunity inequality resulting from preferential treatment towards others of a similar cultural background.
10. The act of using political, judicial, civil, and educational systems to oppress one based on their ethnicity.

Why do you think racism is kept alive?

Because, unfortunately, there are racists out there who keep instilling hate into their children.

It's very sad that the people of the world cannot get along. The problem is larger than just racism, I think. Whole cultures spend time instilling hatred of other cultures into their youth. The youth grow up with this hatred implanted in their mind. It is molded into their thinking. Unless something can break the cycle totally, it will, very sadly, continue.

Once a group forms, it starts acting like a group, highlighting the differences of that group from other groups. There is strength in numbers. Other groups may feel threatened by this, and begin to build boundaries and “walls” between groups. Individuals compete for jobs and other social status, and groups will support their own members before members of other groups if the walls are high enough. These groups tend to follow racial lines, but there are religious groups and ethnic groups and economic groups also. Nowadays, racism and discrimination are not about thinking that one individual is better than another based on their membership in a group. It is more about supporting members of your group over members of another group in a competition for limited resources. The racism springs from the walls between the groups. These walls are shortsighted, but they are a part of human nature.

What is Racism

Racism or racialism is a form of discrimination based on race, especially the belief that one race is superior to another. Racism may be expressed individually and consciously, through explicit thoughts, feelings, or acts, or socially and unconsciously, through institutions that promote inequality between races.

In the 19th century many legitimized racist beliefs and practices through scientific theories about biological differences among races. Today, most scientists have rejected the biological basis of race or the validity of "race" as a scientific concept. Racism, then, becomes discrimination based on alleged race. Racists themselves usually do believe that humans are divided into different races.

There are two main definitions of racism today. One of them states that racism is dicrimination based on alleged race, the other - newer - one states that racism has started to include also discrimination based on religion or culture.

"Racism" is a charged word. It has several meanings:

1. Advocacy of discrimination or racial separation as public policy.

2. Practicing racial discrimination in private life and business.

3. The idea that there are differences in behavior and ability associated with membership in racial groups, especially if the association is claimed to be hereditary (so-called "scientific racism").

Definition from Wikipedia ;

Racism is the belief that there are inherent differences in people's traits and capacities which are entirely due to their race, however defined, and which consequently justify those people being treated differently, both socially and legally. Alternatively, racism is the practice of certain group/s of people being treated differently, which is then justified by recourse to racial sterotyping or pseudo-science.Those who disagree with the proposition that there are races or that there are such inherent (ie. non-personal, social or cultural) differences regard any differences in treatment of people on the basis of those criteria as being racial discrimination. Some of those who argue that there are such inherent differences also argue that one race is inferior over another race. In the case of institutional racism, certain racial groups may be denied rights or benefits, or receive preferential treatment.Racial discrimination typically points out taxonomic differences between different groups of people, although anyone may be discriminated against on an ethnic or cultural basis, independently of their somatic differences. According to the United Nations conventions, there is no distinction between the term racial discrimination and ethnicity discrimination.